Social Media Master Class 21/03/2017 at 17:30pm until 19:30pm
Does your business really understand how social media works? Not how to tweet, set up a Facebook page or create a Pinterest board, your children can show you those basics. This is about how the people using social media - your customers - can shape how your business is viewed on and offline.
Find out the importance of paid, earned and owned media, how social media platforms organise and prioritise information and why campaign-led marketing is crucial to social media success.
Alex Wright spent three and a half years on the Facebook Global Sales and Marketing team, working with big brands and SME alike. Get insight from someone who has seen the inner workings of the world’s best-known social media channel.